Meet the Team
Local Creatives Working for the Local Community
At The Well Creative Agency, we’re a tight-knit team rooted in the vibrant energy of Santa Cruz, California. Inspired by the natural beauty and rich culture of the Golden State, we channel that inspiration into everything we create.
We believe creativity is more than a tool—it’s a way to spark local pride, strengthen community bonds, and celebrate what makes Santa Cruz special. Our work is driven by a passion for uplifting the place we call home, and we’re proud to play a small part in helping it thrive, one project at a time.
Kyle Mackey | Director
Content creator, music lover, and coffee enthusiast. When I’m not editing, or backstage at a show, you’ll likely find me cruising in my ’55 Chevy truck with my dog, Hendrix, or escaping to Yosemite Valley.
My passion for content creation started when I was young—making posters of AC/DC and Pink Floyd on index cards during class instead of listening to my teachers. I picked up my first camera when I was 12, and I haven’t put it down since. Music and the arts have always been my true calling, and turning that passion into a degree from San Jose State University, and now career has been a dream come true.
After the pandemic, I launched The Well Creative Agency to build more meaningful, hands-on relationships with local businesses. Santa Cruz was shaken up, and I saw an opportunity to take my education, drive, and creativity to help support the community. My mission was to uplift local businesses and create jobs for local creatives, and I’m beyond proud to manage such an amazing, talented team.
Caryn Hewlett | UGC Director, Creative
Whether I’m hiking to the top of a mountain, trying a fresh culinary experience, or exploring a new city, I’m always up for an adventure with my camera in hand. Based in Santa Cruz, I’m constantly inspired by the endless beauty around me—the captivating coastline, the charm of the local community, and the magnificence of the towering redwoods. I love capturing the essence of the places I discover through photography, UGC video, and blog writing. Sharing breathtaking landscapes, local flavors, and community connections is at the heart of my work as I strive to tell stories that resonate with others and encourage them to reconnect with the world around them.
In addition to my creative work, I also teach young children in an outdoor learning program, blending my love for teaching with my deep admiration for the great outdoors. At home, I enjoy spending time with my husband, our puggle, Penny Lane, and our growing family. When I’m not working, you’ll often find me snuggled up watching a feel-good show, reading novels by the fire, or baking sourdough and cookies for my loved ones. I’m also passionate about hiking through California’s stunning landscapes, discovering new foodie spots, and immersing myself in the charm of different cities. No matter where life takes me, I’m always seeking new adventures and moments to capture.
Brittany Finnegan | Creative
Photographer and content creator based in the vibrant coastal city of Santa Cruz. With an eye for capturing the beauty in everyday moments, I specialize in a diverse range of photography—from lifestyle and portrait work to food and event photography. My attention to detail and natural ability to tell stories through images has allowed me to collaborate with brands and individuals who want to make an impact through visual storytelling.
Beyond photography, I’m deeply passionate about the arts—especially food, music, and events. Whether I’m attending local concerts, exploring Santa Cruz’s dynamic food scene, or capturing the energy of a live event, I bring genuine enthusiasm to every project.
As a content creator, I’ve built a reputation for producing high-quality, engaging material that highlights both the unique aspects of the places I visit and the people I meet. I take pride in connecting with my subjects and telling their stories in a compelling way. This approach has earned me a loyal following and collaborations with local businesses, event planners, and brands. Whether I’m behind the camera or sharing my creative process online, I’m passionate about living life fully and inspiring my community with my work.