Cocktail Month
Santa Cruz 4th Annual Cocktail Month
Presented by Santa Cruz Vibes Magazine & Event Santa Cruz
A Cheers-Worthy Campaign
October in Santa Cruz is all about raising your glass to local flavor, creativity, and community. The 4th Annual Santa Cruz Cocktail Month, brought to life by Event Santa Cruz and Santa Cruz Vibes Magazine, celebrates the incredible bars and restaurants that pour their heart (and craft spirits) into the perfect cocktail.
At The Well Creative Agency, we had the privilege of taking this campaign to the next level—working hand-in-hand with over 20 local businesses to showcase their unique creations through creative marketing, graphic design, photography, videography, and so much more.
Raising a Glass to What Matters
Santa Cruz Cocktail Month isn’t just a celebration of great drinks; it’s a testament to the power of creative marketing and community collaboration. At The Well, we believe in the magic of storytelling—whether through a perfectly crafted cocktail or a beautifully executed campaign.
By blending innovative design, striking visuals, and authentic social engagement, we showcased the incredible talent of local businesses while creating a month-long event that brought people together.
This campaign was our first major endeavor as a team, and it was nothing short of a beautiful mess (in the best way). From long nights editing videos to sharing laughs at photoshoots, we poured our hearts into bringing Santa Cruz Cocktail Month to life.
We’re proud to have helped shine a spotlight on the local bars and restaurants that make Santa Cruz one of the most flavorful places on the map. Here’s to creativity, community, and a damn good cocktail.
