Cedar Street Fest.
Redwood Records 1st Annual
Sunday, Sep 22, 2024
A Community Celebration for the Books
On Sunday, September 22nd, the heart of Downtown Santa Cruz came alive with the inaugural Cedar Street Festival, a vibrant event hosted by Redwood Records. From live music and record swaps to vintage treasures and free ice cream, this block party wasn’t just a festival—it was a testament to the power of community, creativity, and local support.
At The Well Creative Agency, we had the privilege of supporting this unforgettable event. Having known Rudy and Tyler, the dynamic duo behind Redwood Records, for years, it’s been incredible to see their vision come to life and to cheer them on as they took a bold leap to throw such a massive celebration for our town.
Raising a Glass to What Matters
Santa Cruz is all about localism—supporting businesses and creators who pour their hearts into what they do. Rudy and Tyler didn’t just create a record shop; they created a community hub. Throwing a block party of this scale takes vision, guts, and a deep love for the community.
It was incredible to witness the support they received for this inaugural event. The turnout proved what we already knew: Santa Cruz shows up for its own. Seeing Redwood Records thrive and watching the community rally behind them was a moment we won’t forget.
Events like the Cedar Street Festival are what make Santa Cruz so special. They remind us of the importance of supporting local businesses that go above and beyond to create spaces and experiences that bring people together.
To Rudy, Tyler, and everyone at Redwood Records: congratulations on an incredible first Cedar Street Festival. Here’s to many more years of community, creativity, and connection.
